Product is not a tangible product or service, but alternatively an identity that is created for a product or service and even a manufacturer determined by its company logo, designation and elements that differentiate it from other offerings available for sale (Kapferer, 2012).

Product is not a tangible product or service, but alternatively an identity that is created for a product or service and even a manufacturer determined by its company logo, designation and elements that differentiate it from other offerings available for sale (Kapferer, 2012).

As opposition for the global market is boosting, pinpoint the organization and introduction of victorious companies is one of the major magnitude for most of the people. Continue reading “Product is not a tangible product or service, but alternatively an identity that is created for a product or service and even a manufacturer determined by its company logo, designation and elements that differentiate it from other offerings available for sale (Kapferer, 2012).”