Designer Glasses: Beyond The Label

With regards to branded products, such as designer glasses, people are separated into two camps: people who appreciate them and those who do not. For the pragmatists, a product must be gauged not based on its brand however through its merits. On the other hand, others think that there is something more in branded items apart from name reputation.

For some, branded goods are symbolic of product value. Before their venture into creating eyeglasses and shades, brand names such as Tag Heuer, Bvlgari and Mont Blanc have created a name for themselves producing other high end pieces. With their achievement in designing other products, individuals expect to channel their expertise in creating optical goods.

Some people choose their high class products due to their reliable quality throughout different product lines. Tom Ford, for instance, has consistently won countless prizes for his works.

However, some individuals determine a particular brand with a specific character or lifestyle. Oakley, for example, is usually associated with the extreme sports lifestyle. Ralph Lauren alternatively has been associated with casual wear that draws ideas from the heritage of individuals.

Still, some people relate brands with social status. Individuals acknowledge that as a person progress in his selected field – and in society in general – she or he develops a defined taste and design that just named types can convey. It’s just a form of expression for their uncompromising preference and fervour for quality.

On a related note, brand names stand for originality. For some, wearing varifocals from Lindberg indicates their fondness for making themselves stick out from the rest.

It cannot be denied that celebrities, whether they’re Hollywood stars or musicians, have an effect on the fashion choices people make. Naturally, many people look to them to find out what’s trendy and fashionable. For some citizens of the fashion capital, getting items from Ray Ban or D&G allows them to experience Hollywood glamour. It’s not shocking that items like Ray Ban’s sunglasses or Jimmy Choo shoes have gone up in popularity after famous people have used them.

At the end of the day, whether you’re purchasing a little black dress, or thinking about prescription spectacles from Gucci, it all boils down to making such pieces your own, one that will fit your own unique fashion and character. Also, if you’re eyeing to get designer glasses, it is advisable to consult with a certified eye doctor who can give you the perfect advice on which reading glasses, lenses or sunglass frames to pick.

Designer glasses can provide the quality that you need to ensure that the items you purchase will provide you utmost results for a long time. They also provide amazing features that can aid your demands.

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Ray Ban Wayfarer Glasses Define Your New Figure

Ray-Ban is one of the most famous brands in designer sunglasses. According to the investment of an UK company, the total sales for ray ban sunglasses is 1.5 billion since the company has established. It was an USA company at the very first time. But now it has been owned by an Italian company. The company only spent 2 million dollars to buy the brand of Ray ban. Now the brand is worth more than hundreds of millions.

It all started back in 1936 when an American test pilot, Lieutenant John Macready, spawned the birth of Ray-Ban when he asked Bausch & Lomb to create a sunglass to protect his eyes but that would also look good. The Aviator was born in 1937 and worn not only by pilots but also by soldiers and in 1952 a new design was introduced by Ray-Ban: the Wayfarer.

Designed by Raymond Stegeman, the Wayfarer was the first sunglass to have a plastic frame, considerably lighter than the 150 gram metal frame used by its predecessor the Aviator. The trapezoidal frame was originally intended to have a masculine look and did appeal more to men; however they are just as popular now with women. Manufactured at first with green mineral glass designed to filter out infrared and ultraviolet rays, by 1962 plastic and impact-resistant lenses were introduced.

Great thing about these cool spectacles is because they are produced from high-quality plastic-type material and scratch-resistant lens, which means they’re built to last. Also, when compared to the other custom brands associated with eyewear, Ray Bans are less expensive. The brand focuses on giving a classic style that’s useful as well as, concurrently, greatly wearable… simply no frills, only standard greatness that can move from casual to formal. Visual stores make sure to hold these kinds of in stock since they’re preferred options for doctor prescribed glasses. They are big enough to fit any type of lens, whether it be heavy or thick.

Ray Ban Wayfarer are extremely cool in which celebrities all over in many cases are seen using them. London’s newest “IT” girl Pippa Middleton has actually been noticed wearing her Ray Bans more than once to both everyday and dress-up events. Of course, UK’s top model, Kate Moss is also a fan. In the usa, singers just like Beyonce, Lady Gaga, Jay-Z, Katy Perry (in their own video pertaining to Teenage Dream) and socialites Paris Hilton and Nicole Richie love to wear their own Ray Ban Wayfarers. Even movie star kids similar to Suri Cruise, Zuma Rossdale, Violet Affleck and Honor Warren have been seen looking genuinely chic wearing Ray Bans. All the different Ray Ban fans simply solidifies how the brand will continue the specialist on awesome and quality sunglasses for a many years.

With much more information about ray ban sunglasses on sale, pay a visit at our online store where you can buy it with high satisfaction.

Ray-Ban Aviator Family #4
ray ban sunglass
Image by Viktor Hertz
Client: Ray-Ban

Brief: Create artworks that somehow depict iconic people and famous characters that have been wearing Ray-Ban Aviators. The portraits were to be displayed in the Sunglass Hut store in Covent Garden, London, from March to April 2014.

Artworks by Viktor Hertz © 2014

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